Technical SEO is the invisible infrastructure that determines whether search engines can properly crawl, index, and rank your website. Without it, your content and links are fighting with one hand tied behind their back.
Free Technical SEO Audit
Think of technical SEO as the engineering behind the scenes. Google sends crawlers to your website thousands of times a day, technical SEO ensures those crawlers can access every important page, understand your content, and index it correctly. When the technical foundations are broken, it doesn't matter how good your content is or how many links you've earned. We audit, fix, and continuously monitor over 200 technical factors to make sure nothing is silently holding your rankings back.
Google uses Core Web Vitals as a direct ranking factor. We optimize Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift, fixing render-blocking resources, compressing images, optimising server response times, and eliminating layout jank.
We ensure search engines can access everything they need to, and nothing they shouldn't. Fixing crawl errors, orphan pages, redirect chains, robots.txt misconfigurations, XML sitemap issues, and managing crawl budget allocation.
JSON-LD structured data implementation, LocalBusiness, Product, FAQ, HowTo, Review, Organization, BreadcrumbList, and Article schema. Proper markup means rich snippets, better visibility, and higher click-through rates.
Google indexes and ranks based on your mobile site. We audit responsive behavior, touch targets, viewport configuration, mobile speed, and content parity, ensuring full compliance with mobile-first indexing requirements.
How your pages link together directly impacts how authority flows through your site. We optimize URL structures, navigation hierarchy, breadcrumbs, and internal linking patterns so equity reaches your money pages.
Mixed content warnings, canonical tags, redirect chains and loops, HTTP/HTTPS inconsistencies, and clean URL resolution. The boring stuff that silently destroys rankings if neglected.
We don't hand you a PDF and wish you luck. Our technical SEO process is hands-on from start to finish, we find the problems, we fix them, and we make sure they stay fixed.
We crawl your entire website using Screaming Frog, Ahrefs, Google Search Console, and our proprietary tools. Over 200 technical factors are assessed across crawlability, indexation, speed, mobile-friendliness, structured data, security, and architecture. We also run log file analysis to see exactly how Googlebot and AI crawlers interact with your site at server level, not just what tools estimate.
Issues are ranked by impact × effort, not dumped into a spreadsheet sorted alphabetically. Critical crawl blockers and indexation failures get fixed immediately. Quick wins that improve speed or visibility come next. Lower-priority refinements are scheduled into the ongoing campaign. You'll see the full plan and approve it before we touch anything.
Our team implements fixes directly, working with your developers where needed, or handling everything in-house for WordPress, Shopify, WooCommerce, Magento, and custom builds. Crawl errors, speed optimization, schema implementation, redirect management, sitemap restructuring, hreflang configuration, all done by experienced technical SEO specialists, not juniors reading a guide.
Technical SEO isn't a one-off fix. Websites change, new pages get published, plugins update, developers push code, CMS migrations happen, and Google rolls out algorithm updates. We continuously monitor site health through Gorilla Analytics, Search Console, and automated crawl alerts. We also track AI crawler behavior through our Crawler Intelligence tool, GPTBot, ClaudeBot, Google-Extended, PerplexityBot, ensuring your technical setup supports both traditional search and the AI-powered future.
This isn't a surface-level scan. We go deep into every technical layer of your website. Here's what gets examined.
Every broken page, server error, and soft 404 identified and mapped for resolution.
Multi-hop redirects that dilute link equity and slow crawling. Flattened to single 301s.
Pages with no internal links pointing to them, invisible to crawlers and wasting budget.
Sitemaps validated for indexable, canonical URLs with correct lastmod dates.
Verifying crawl directives aren't blocking important content or wasting budget on junk.
Time To First Byte analysis across regions. Slow servers kill everything downstream.
Next-gen formats (WebP/AVIF), proper sizing, alt attributes, and native lazy loading.
CSS and JavaScript that delay First Contentful Paint. Deferred, async'd, and critical-path inlined.
Unexpected layout movement that tanks CLS scores. Every shift tracked and eliminated.
Google's responsiveness metric. Optimized event handlers, reduced main thread blocking.
Content duplication across URL variants, parameters, pagination. Canonical tags validated.
Multi-language/region implementation, return tag validation, x-default configuration.
Filter combinations creating crawl traps and duplicate URLs on e-commerce sites.
Testing how Googlebot renders JS-heavy pages. Content hidden behind CSR that never gets indexed.
Raw server logs showing actual Googlebot crawl patterns, frequency, and status codes returned.
Click-depth mapping from homepage, authority bottlenecks, link paths to money pages.
SSL validation, mixed content, HSTS headers, and security configurations affecting trust.
All structured data tested against Google's Rich Results Test. Missing opportunities identified.
Edge caching, GZIP/Brotli compression, and server-side optimization.
GPTBot, ClaudeBot, Google-Extended, PerplexityBot, access permissions and crawl frequency.
Search Console parameter config, canonical management for filtered/sorted URLs.
Semantic HTML validation, BreadcrumbList schema, navigation patterns for crawlers.
Protocol-level optimization for multiplexed connections and header compression.
Ensuring Google spends budget on pages that matter, not thin content or infinite scroll traps.
For the technically curious, here's a closer look at some of the more complex areas we handle and why they matter more than most agencies realise.
