ChatGPT has over 200 million weekly active users asking it for product recommendations, service comparisons, and business advice. When someone asks "what's the best SEO agency in Manchester" or "recommend a good accountant near me", is your business the one ChatGPT names? We make sure it is.
Free AI Visibility Audit
ChatGPT is the most widely used AI assistant in the world, and it's increasingly being used as a search engine. Users ask it for recommendations, comparisons, how-to guidance, and buying advice across every industry. ChatGPT synthesises answers from web content it's been trained on and, through SearchGPT and browsing features, from real-time web results. The businesses that get cited are those with strong authority signals, comprehensive content, consistent brand mentions across trusted sources, and well-structured information that's easy for LLMs to parse. We optimize all of these factors systematically.
We systematically test how ChatGPT responds to queries relevant to your business, across GPT-4o, GPT-4, and SearchGPT. We document when you're cited, when competitors are cited instead, the sentiment and accuracy of mentions, and track changes over time through our proprietary monitoring tools.
OpenAI's GPTBot crawls the web to update ChatGPT's knowledge. Our Crawler Intelligence tool monitors GPTBot's behavior on your site, which pages it visits, how often, and what content it focuses on. This data shapes our optimization strategy at the source level.
ChatGPT favors clear, factual, comprehensive content with definitive statements it can confidently cite. We create and restructure your content with explicit question-and-answer formats, citable facts, authoritative tone, and the depth of coverage that makes ChatGPT choose your site as its source.
ChatGPT doesn't just reference your own website, it synthesises information from multiple sources. When your brand is mentioned positively across authoritative publications, review sites, and industry resources, ChatGPT is more likely to recommend you. We build these signals through digital PR and link building.
Organization, Product, FAQ, Review, and LocalBusiness schema that gives GPTBot explicit machine-readable context about your business, who you are, what you do, where you're located, and what customers think of you.
ChatGPT's SearchGPT feature pulls real-time web results into AI responses. This means your SEO performance directly influences ChatGPT visibility, pages that rank well in Google are more likely to be surfaced by SearchGPT. We optimize for both simultaneously.
ChatGPT optimization sits at the intersection of content strategy, authority building, and technical SEO.
We test hundreds of prompts relevant to your business across ChatGPT models, documenting every response, citation, competitor mention, and recommendation. This baseline audit reveals exactly where you stand, who ChatGPT recommends instead of you, and what's driving those recommendations.
Based on the audit, we identify the content gaps and authority signals needed to influence ChatGPT's recommendations. This typically involves creating comprehensive LLM-ready content, building third-party citations, and ensuring your technical SEO allows GPTBot full access to your content.
Content created and published. Schema markup deployed. GPTBot access configured in robots.txt. Digital PR campaigns targeting publications that ChatGPT actively references. Brand mention building across authoritative sources. All implemented by our in-house team.
ChatGPT's responses evolve as it ingests new data. We re-test prompts weekly, track citation frequency trends, monitor GPTBot crawl behavior, and iterate on content and authority strategies. Reported alongside all channels through Gorilla Reports.
Every factor that influences whether ChatGPT cites and recommends your business.
Systematic testing across GPT-4o, GPT-4, and SearchGPT with business-relevant queries.
Frequency, sentiment, and accuracy of ChatGPT mentions monitored weekly.
Who ChatGPT recommends instead of you and what's driving those citations.
Crawler behavior tracked, pages visited, frequency, and content focus.
Ensuring GPTBot has access to the right content on your site.
Q&A formats, citable statements, and comprehensive topic coverage.
Organization, Product, FAQ, and Review structured data for machine parsing.
Editorial coverage on publications ChatGPT actively references.
Consistent mentions across trusted sources reinforcing authority signals.
SEO alignment ensuring real-time search results favor your pages.
Expertise, experience, authority, and trust signals ChatGPT evaluates.
Ensuring ChatGPT represents your business accurately and correcting misinformation.
Links from publications in ChatGPT's training and retrieval data.
Review volume and sentiment across platforms ChatGPT references.
Weekly prompt testing tracking how ChatGPT responses evolve over time.
AI visibility metrics alongside SEO, PPC, and all channels in one dashboard.
How ChatGPT decides what to recommend, and how to influence those decisions.
