When millions ask ChatGPT, Gemini, and Claude for recommendations – your business needs to be in the answer. We aim to make that happen.
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Senior strategists, not account managers. Measurable AI visibility, not vague promises. Straight talk, not jargon.
We’ve built the processes, monitoring tools, and content strategies that get businesses recommended by ChatGPT, Gemini, Claude, and Google AI Overviews. If you’re ready to move first, let’s talk.
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Millions of people now ask ChatGPT, Google Gemini, Claude, and Perplexity instead of typing into a search bar. When someone asks an AI "who's the best provider of X in my area?" — your business needs to be in the answer.
AI Optimization is the practice of positioning your brand, your content, and your authority so that large language models cite, recommend, and reference your business. This isn't a future trend — it's happening right now, and the businesses that move first will dominate.
AI models don't rank pages — they synthesise information and cite sources they trust. Getting cited requires a fundamentally different approach to traditional SEO.
AI models favor content that is well-structured, factually authoritative, and clearly answers specific questions. We create and restructure your content so LLMs can easily parse, understand, and reference it — including clear definitions, structured data, direct answers, and comprehensive topic coverage.
LLMs learn from the web. The more your brand is mentioned, cited, and referenced across authoritative sources, the more likely AI models are to recommend you.
Google's search results are increasingly dominated by AI-generated overview panels. We optimize your content to appear in these zero-click answers.
This is a new frontier, and most agencies can't tell you if their work is actually landing. We've built monitoring processes that track your brand's visibility across AI platforms — so you can see tangible results, not just promises.
AI optimization is a new discipline, but our approach is proven and structured. Click each phase to see what happens.
Before we optimize anything, we need to understand where your brand currently stands across the AI landscape. This isn't a traditional SEO audit — it's a fundamentally different analysis.
LLM Brand Testing
We systematically query ChatGPT, Gemini, Claude, Perplexity, and other major AI platforms with hundreds of prompts relevant to your business. Who do they recommend? Do they know you exist? What do they say about you versus competitors? This gives us a clear baseline.
AI Overview Analysis
We analyze which of your target keywords trigger Google AI Overviews, who currently appears in those overviews, and what content formats Google's AI is pulling from. This tells us exactly where the opportunities are.
Content Citability Assessment
We audit your existing content through the lens of an AI model. Is it structured in a way LLMs can parse? Does it contain clear, citable statements? Does it demonstrate the authority signals that make AI models trust a source? Most websites fail this assessment — and that's exactly where the opportunity lies.
Competitor AI Positioning
We map how your competitors appear across AI platforms. Who gets cited? For which queries? What content and authority signals are driving their visibility? This competitive intelligence shapes our entire strategy.
Based on the audit, we build a comprehensive strategy that spans content, technical, and authority-building — all designed to make your brand the one AI models trust and recommend.
Platform Prioritisation
Not every AI platform matters equally for every business. We identify which platforms your target audience actually uses and prioritize accordingly — whether that's ChatGPT for consumer queries, Perplexity for research-heavy buyers, or Google AI Overviews for search-driven traffic.
Content Roadmap
We map out exactly what content needs to be created, restructured, or enhanced to maximize AI citability. This includes new LLM-optimized pages, FAQ restructuring, schema implementation, and authority content that AI models will reference.
Citation Strategy
A detailed plan for building the external authority signals that make LLMs trust your brand — digital PR targets, expert commentary placements, knowledge base contributions, and brand mention campaigns.
Your Sign-Off
Nothing happens without your approval. You'll see the full strategy, understand the reasoning behind every recommendation, and shape the plan before we execute.
Content is the foundation of AI visibility. We create and restructure content specifically designed to be picked up, parsed, and cited by AI models.
Answer-First Content
LLMs look for clear, direct answers to specific questions. We create content that leads with definitive statements, provides comprehensive context, and structures information in a way AI models can easily extract and reference.
Existing Content Restructuring
Your best existing content is likely buried in formats LLMs struggle with. We restructure it — adding clear headings, direct answers, structured data, and citable statements — without losing your brand voice or SEO value.
Thought Leadership & Expert Content
AI models weight authoritative sources heavily. We help you create genuine thought leadership content — original research, expert guides, industry analysis — that establishes your brand as the authority LLMs should reference.
In-House Writing Team
All content is written by our in-house team. No offshore outsourcing, no AI-generated filler. Real writers who understand both SEO and the emerging requirements of AI optimization.
LLMs learn from the web. The more your brand is mentioned, cited, and referenced across authoritative sources, the more likely AI models are to recommend you in their responses.
Digital PR for AI Visibility
Traditional digital PR earns backlinks. Our AI-focused PR campaigns earn brand mentions and citations on the specific types of publications that LLMs crawl and weight heavily — industry publications, news sites, educational resources, and reference materials.
Expert Commentary & Thought Leadership Distribution
We position your team as experts in your industry by placing commentary, quotes, and analysis in publications that AI models reference. This builds the authority signals that make LLMs trust your brand.
Knowledge Base & Reference Optimization
Wikipedia, industry wikis, professional directories, and other reference sources carry enormous weight with AI models. We ensure your brand's presence across these platforms is accurate, comprehensive, and optimized.
Brand Mention Monitoring
We track every mention of your brand across the web and identify opportunities to strengthen, correct, or expand your presence in the sources AI models rely on.
Beyond content, there are technical signals that influence how AI models discover, parse, and trust your website.
Structured Data & Schema
We implement comprehensive schema markup — Organization, Product, FAQ, HowTo, LocalBusiness, and more — giving AI models clean, structured data they can directly reference. This is one of the highest-impact technical interventions for AI visibility.
AI Crawler Access
Some websites inadvertently block AI crawlers through robots.txt, rendering issues, or JavaScript-heavy architectures. We ensure your content is fully accessible to the crawlers that feed AI training data and retrieval systems.
Content Architecture
We restructure your site architecture to support topical authority — clear topic clusters, logical internal linking, and content hierarchies that signal deep expertise to both search engines and AI models.
Page Experience & E-E-A-T Signals
Author bios, credentials, publication dates, editorial standards, clear sourcing — the trust signals that influence both Google's AI Overviews and third-party LLMs. We ensure your site communicates authority at every level.
AI optimization is only valuable if you can measure its impact. We've built monitoring processes specifically for this emerging channel.
AI Platform Monitoring
Regular, systematic querying of major AI platforms to track how often your brand is mentioned, recommended, and cited — and how this changes over time. We benchmark against competitors so you can see your relative positioning.
Google AI Overview Tracking
We track which of your keywords trigger AI Overviews, whether your content appears as a source, and how this affects your overall organic traffic and click-through rates.
Gorilla Reports
AI visibility metrics integrated into your existing Gorilla Reports alongside traditional SEO and PPC data — giving you a single view of your entire digital presence.
Strategy Reviews
Regular calls to review AI visibility progress, discuss emerging developments in the AI landscape, and adapt strategy as platforms evolve. This is a fast-moving space — we stay ahead of the curve so you don't have to.
We built a proprietary crawler analysis tool that sits on your server and monitors every AI bot that visits your website — GPTBot, ClaudeBot, Google-Extended, Meta AI, PerplexityBot, and more. This isn't guesswork. It's real server log data.
Most businesses have no idea that AI bots are already crawling their website — and they have zero visibility into what those bots are looking at, how often they visit, or whether they're even getting access. Our Crawler Intelligence tool changes that completely. By analysing raw server logs, we give you a clear picture of every AI and search crawler hitting your site — and use that data to inform your entire AI optimization strategy.
We identify and track every AI crawler — GPTBot (OpenAI), ClaudeBot (Anthropic), Google-Extended (Gemini), Meta AI, PerplexityBot, and others — so you know exactly who's consuming your content.
Daily activity charts showing how often each AI crawler visits, when they're most active, and whether crawl frequency is increasing or declining over time — a leading indicator of AI visibility.
See exactly which pages AI bots focus on versus traditional search crawlers. This tells us what content AI models are consuming — and what they're ignoring — so we can optimize accordingly.
HTTP status code analysis ensures AI crawlers are getting clean 200 responses, not blocked by robots.txt misconfigurations, 403 errors, or server issues that silently kill your AI visibility.
Proportional breakdown of AI crawlers versus traditional search bots versus SEO tools — giving you a clear picture of how the crawler landscape is shifting toward AI.
All this data feeds directly into your AI optimization strategy — ensuring we focus effort on the pages AI bots actually care about and fix issues that prevent them accessing your content.
AI-powered search and answer engines are growing exponentially. These are the platforms we optimize for — and the ones your competitors are already ignoring.
The world's most popular AI assistant. Hundreds of millions of users asking it for recommendations, research, and advice every day.
Built directly into Google Search through AI Overviews. Reshaping how billions of searches display results and attribute sources.
Anthropic's AI assistant, rapidly growing in enterprise and professional use. Increasingly used for research, analysis, and procurement decisions.
The AI-native search engine. Answers questions with cited sources — making source visibility critical for brands.
Most agencies can't measure AI optimization results. We've built monitoring and reporting processes that give you tangible proof your investment is working.
AI citation tracking, brand mention monitoring, Google AI Overview appearances, and competitive benchmarking — all pulled into your Gorilla Reports alongside traditional SEO and PPC metrics.
AI optimization is a new frontier. Most agencies are still figuring out what it means. We've already built the processes, the monitoring tools, and the strategies that deliver results.
| Capability | Typical SEO Agency | AI Consultancy | Gorilla Marketing |
|---|---|---|---|
| LLM-Optimized Content Creation | ✕ | Advise Only | ✓ |
| AI Citation Building | ✕ | ✕ | ✓ |
| Google AI Overview Optimization | Basic | ✕ | ✓ |
| Multi-Platform AI Monitoring | ✕ | Manual | ✓ |
| Traditional SEO Expertise | ✓ | ✕ | ✓ |
| PPC & Paid Media Integration | Limited | ✕ | ✓ |
| In-House Content Team | ✓ | ✕ | ✓ |
| Proprietary Reporting Platform | ✕ | ✕ | ✓ |
| No Lock-In Contracts | Varies | ✓ | ✓ |
| Schema & Structured Data Expertise | Basic | Advise Only | ✓ |
Every element below is built into our AI optimization campaigns where needed. Click through to learn more about each specialism.
Get your content featured in Google's AI-generated answer panels that now appear at the top of search results.
Learn morePosition your brand to be recommended and cited when ChatGPT's hundreds of millions of users ask for providers in your space.
Learn moreAnthropic's Claude is rapidly growing in enterprise. Ensure your brand is referenced in professional and procurement contexts.
Learn moreGoogle's Gemini powers AI Overviews and the standalone assistant. Optimize for both surfaces simultaneously.
Learn moreBuild the external authority signals that make AI models trust and recommend your brand over competitors.
Learn moreContent created specifically for AI citability — structured, authoritative, and designed to be referenced by large language models.
Learn moreAI visibility matters across every industry. The businesses that move first in their sector will establish a compounding advantage that late movers will struggle to close.
Straight-talking answers to the questions we hear most often about AI optimization. This is a new space — it's normal to have questions.
