E-commerce PPC brings together Google Shopping, Search Ads, Meta product catalogs, TikTok Shop, and Performance Max into one revenue-focused strategy. We manage the full paid stack for online stores, optimising for profit, not just ROAS.
Free PPC Audit
E-commerce PPC is fundamentally different from lead-gen PPC. You're dealing with product feeds, catalog ads, shopping campaigns, dynamic retargeting, TikTok Shop, and margin-based bidding, all needing to work together across multiple platforms. In 2026, the Power Pack (AI Max + PMax + Demand Gen), Meta's Advantage+ Sales campaigns, and TikTok Shop create a multi-platform commerce ecosystem that demands specialist management.
Google Shopping, Performance Max, Microsoft Shopping, Meta Dynamic Product Ads, and TikTok Shop, all managed from one strategy, one team, one dashboard. We ensure your product feed is optimized once and distributed everywhere it needs to be.
Google Search Ads with AI Max targeting product and category queries alongside Shopping campaigns. Ads in AI Overviews capturing the growing segment of shoppers who discover products through Google's AI-generated answers.
We go beyond ROAS to optimize for actual profit. Custom labels segment products by margin, lifecycle stage, and strategic priority. Value-based bidding focuses spend on the products that contribute the most to your bottom line, not just the ones that look good on a ROAS report.
Multi-platform retargeting showing exact products viewed, cart abandonment sequences with urgency triggers, cross-sell recommendations, and back-in-stock notifications. The highest-ROAS activity in e-commerce advertising.
Meta Advantage+ Sales campaigns with product catalog integration. TikTok shoppable video ads driving in-app purchases. Instagram Shopping checkout. Video content that drives product discovery across social platforms.
Canopy landing pages for non-Shopping traffic with built-in A/B testing, heatmaps, and session recordings. Product page optimization recommendations based on ad traffic behavior. We improve conversion rate alongside traffic quality.
E-commerce demands a different approach, product-level precision, multi-platform coordination, and profit-first thinking.
We audit your existing paid campaigns, product feed quality, conversion tracking setup, and competitive landscape. Merchant Center, Meta Catalog, and TikTok Shop all assessed. Competitor ad strategies reverse-engineered through ad libraries and auction insights.
Product feed optimized for all platforms. Campaign structure built around product categories, margin tiers, and performance segments. Google's Power Pack (AI Max + PMax + Demand Gen), Meta Advantage+ Sales, and TikTok Smart+ all configured with proper signals, exclusions, and brand constraints.
Dynamic product retargeting across all platforms. Cart abandonment sequences. Cross-sell and upsell campaigns. Customer lifetime value segmentation. Demand Gen and TikTok awareness campaigns feeding the top of funnel. Every platform plays its role.
Product-level, category-level, and platform-level ROAS tracked through Gorilla Reports. Budget allocated toward highest-profit products and platforms. Data feeds into e-commerce SEO for keyword intelligence and combined performance marketing optimization.
Every element of paid advertising for online stores, across every platform.
Standard Shopping and Performance Max with feed optimization and custom labels.
Text ads for product and category queries plus AI Overview placements.
AI-driven product catalog campaigns across Facebook and Instagram.
Native in-app shopping with shoppable video ads and product catalog.
Product ads across Bing and the Microsoft Audience Network.
Titles, descriptions, categories, images, and custom labels optimized across platforms.
Exact products viewed shown across all platforms with pricing and availability.
Multi-platform sequences targeting shoppers who didn't complete purchase.
Products segmented by profit margin for value-based bid optimization.
Google's High Value Customer Mode and Meta LTV lookalikes for repeat buyers.
Review feeds surfacing star ratings across Shopping and catalog ads.
Sale pricing, promotion feeds, and smart snippets across platforms.
YouTube, Discover, and social video driving top-of-funnel product discovery.
CAPI, Enhanced Conversions, and Events API across all platforms.
A/B tested landing pages for non-Shopping traffic with heatmaps and recordings.
Product and category-level profit tracked across all platforms in Gorilla Reports.
The multi-platform complexity that separates profitable e-commerce advertising from budget waste.
