Your competitors are ranking, running ads, and building authority, and you can reverse-engineer every part of their strategy. We deliver comprehensive competitor audits covering SEO, PPC, content, backlinks, AI visibility, and social advertising, giving you the intelligence to close gaps and overtake them.
Free Competitor Audit
A competitor audit reverse-engineers the digital strategies of the businesses outranking you, outbidding you, and winning your potential customers. We analyze their SEO, PPC, AI visibility, content, backlinks, and social advertising, identifying what's working for them, where they're vulnerable, and where the opportunities exist for you to gain competitive advantage.
We analyze every competitor's organic strategy, their ranking keywords, content architecture, topical authority, technical SEO setup, and internal linking structure. We identify the keywords they rank for that you don't, the content they've published that you haven't, and the technical advantages they hold.
We map every competitor's backlink profile through Ahrefs and SEMrush, domain authority, referring domains, anchor text distribution, and the specific publications linking to them. This reveals their link building strategy and identifies publications you should be targeting.
We reverse-engineer competitor ad strategies, the keywords they bid on, their ad copy, landing page approaches, ad extensions, and estimated spend. Google Ads auction insights, Meta ad library analysis, and landing page teardowns all included.
We test how AI platforms respond to queries in your industry, comparing your citations against competitors across ChatGPT, Gemini, Claude, and Perplexity. Who gets recommended? Why?
We identify every topic and keyword your competitors rank for that you don't, categorized by commercial value and difficulty. These gaps become your biggest content opportunities.
Findings delivered as actionable strategy, not just data. Specific recommendations for closing SEO gaps, countering PPC competitors, building authority against their backlink profiles, and winning AI visibility they currently hold.
Comprehensive intelligence that turns competitor data into your competitive advantage.
We identify your true digital competitors, which aren't always the same as your offline competitors. We analyze who ranks for your target keywords, who bids on your PPC terms, and who gets cited by AI platforms for your industry queries. Typically 5-8 competitors across SEO, PPC, and AI.
Each competitor analyzed across every digital channel: organic rankings and keyword portfolio, backlink profile and authority, PPC strategy and ad copy, content library and topical coverage, social advertising, and AI platform citations. All data pulled through Ahrefs, SEMrush, SpyFu, Meta Ad Library, and our proprietary tools.
We identify every gap between your current position and your competitors', ranked by commercial value and achievability. Keywords they rank for that you don't. Publications linking to them but not you. Content they've published that you haven't. Ad strategies that are winning share of voice.
Findings translated into a prioritized action plan. Which gaps to close first. Which competitor weaknesses to exploit. Which channels to invest in. How to differentiate your positioning. Delivered as a presentation with clear next steps, the foundation for your digital strategy.
Every dimension of your competitors' digital presence, dissected and actionable.
Every keyword competitors rank for, volume, difficulty, and your current gap.
Competitor organic traffic estimates and growth trends over time.
DA/DR, referring domains, anchor text, and publication quality analyzed.
Topic coverage, content depth, publishing frequency, and format analysis.
Site speed, Core Web Vitals, schema, and crawlability compared.
Keywords bid on, ad copy, extensions, and estimated spend analyzed.
Competitor landing page teardowns, structure, copy, and conversion elements.
Meta Ad Library, LinkedIn, and TikTok ad creative reviewed and categorized.
Who AI platforms recommend and what signals drive those citations.
Which competitors appear in Google AI Overviews for your target queries.
Competitor review volume, ratings, and sentiment across platforms.
URL structure, navigation, and information hierarchy compared.
Follower growth, engagement rates, and content strategy across platforms.
Topics and keywords competitors rank for that you're completely missing.
Publications linking to competitors but not to you, ready to target.
Prioritized action plan turning competitor intelligence into your advantage.
How competitor intelligence transforms your marketing strategy from reactive to proactive.
