Measure What Actually Matters

If you can't measure it, you can't improve it. We implement GA4, server-side tracking, Conversions API, Gorilla Analytics (heatmaps and session recordings), and Gorilla Tag Manager, giving you complete visibility into what your marketing is actually delivering. No vanity metrics. Revenue attribution across every channel.

Free Analytics Audit
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What We Do

What Analytics & Tracking Setup Involves

Accurate tracking is the foundation every marketing decision should be built on. Without it, you're spending money based on guesswork. In 2026, browser-based tracking alone misses a significant percentage of conversions due to ad blockers, iOS restrictions, and cookie consent requirements. We implement a comprehensive measurement stack, GA4, server-side tracking, Conversions API across all ad platforms, Gorilla Analytics for behavioral data, and Gorilla Tag Manager for advanced event tracking, ensuring you know exactly what's working and what's not.

GA4 Implementation & Configuration

Full Google Analytics 4 setup, property configuration, data streams, event tracking, conversion goals, custom dimensions, audience definitions, and cross-domain tracking. We configure GA4 to answer the specific questions your business needs answered, not just collect data for the sake of it.

Server-Side Tracking

Server-side Google Tag Manager that sends event data server-to-server, bypassing browser limitations. This captures conversions that browser-based tracking misses, typically 15-30% more data. Essential for accurate attribution in a privacy-first world.

Conversions API (All Platforms)

We implement Conversions API across Google, Meta, LinkedIn, TikTok, and Microsoft, sending conversion data server-side so every ad platform has complete, accurate data to optimize against. This directly improves campaign performance.

Gorilla Analytics

Our proprietary analytics platform, heatmaps, session recordings, scroll depth tracking, rage click detection, and real-time user behavior dashboards. See exactly what visitors do on your site, not just what pages they visit. Runs alongside GA4 without impacting page speed.

Gorilla Tag Manager

Advanced tag management for conversion tracking, event firing, dynamic remarketing tags, and custom data layer implementation. We handle the technical complexity so your marketing team can focus on strategy and execution.

Gorilla Reports

Unified cross-channel reporting that pulls SEO rankings, PPC performance, AI visibility metrics, conversions, and revenue attribution into one dashboard. One login, one view, all channels. No more piecing together data from five different platforms.

How We Work

Our Approach to Analytics

We build measurement systems that answer business questions, not just collect data.

1

Tracking Audit

We audit your existing analytics setup, GA4 configuration, tag implementation, conversion tracking accuracy, event firing, and cross-platform data consistency. We identify gaps, duplicates, and misconfigured events that are skewing your data and leading to bad decisions.

2

Measurement Plan

We define what you need to measure and why, aligned with your business objectives. KPIs, conversion events, micro-conversions, attribution models, and reporting requirements all documented before we touch any code.

3

Implementation

GA4, server-side GTM, Conversions API across all platforms, Gorilla Analytics, Gorilla Tag Manager, Enhanced Conversions, Consent Mode v2, and any custom event tracking your business requires. Everything tested and validated before going live.

4

Reporting & Optimization

Gorilla Reports configured with the dashboards, metrics, and alerts that matter to your business. Regular data quality checks. Attribution model review. Ongoing tag maintenance as your site evolves. Clean data that your entire marketing strategy can trust.

The Full Picture

What Our Analytics Setup Covers

Every tracking, measurement, and reporting element your business needs.

GA4 Configuration

Property setup, events, conversions, audiences, and custom dimensions.

Server-Side GTM

Server-side tag management capturing data browsers miss.

Conversions API

Server-side conversion tracking across Google, Meta, LinkedIn, TikTok, Microsoft.

Consent Mode v2

Privacy-compliant tracking that models conversions from non-consenting users.

Enhanced Conversions

Hashed first-party data improving attribution accuracy across platforms.

Heatmaps

Gorilla Analytics click, scroll, and movement heatmaps on key pages.

Session Recordings

Real user sessions captured for UX analysis and conversion debugging.

Tag Management

Gorilla Tag Manager for all tracking tags, pixels, and event configurations.

Data Layer

Custom data layer implementation for dynamic event tracking and remarketing.

Cross-Domain Tracking

Unified tracking across multiple domains and subdomains.

Call Tracking

Phone call attribution with recording, source tracking, and conversion value.

Funnel Tracking

Multi-step conversion funnels with drop-off analysis at every stage.

Gorilla Reports

Unified cross-channel dashboards pulling all metrics into one view.

Automated Alerts

Real-time alerts for traffic drops, conversion anomalies, and tracking issues.

Attribution Modeling

Data-driven attribution across channels, not just last-click.

Ongoing Maintenance

Regular audits ensuring tracking accuracy as your site and campaigns evolve.

Going Deeper

Analytics Under the Microscope

Why accurate measurement is the single most important investment in your marketing stack.

Server-Side Tracking, Why Browser-Only Is No Longer Enough

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Ad blockers, iOS privacy changes, cookie consent requirements, and browser restrictions mean that browser-based tracking (pixels and client-side tags) misses 15-30% of conversions on most websites. Server-side tracking sends event data directly from your server to analytics and ad platforms, bypassing browser limitations entirely. The result: more accurate data, better ad platform optimization (because they can see conversions they were previously blind to), and smarter bidding. We implement server-side GTM alongside client-side tracking for redundancy, with proper event deduplication so nothing gets double-counted.

Gorilla Reports, One Dashboard, Every Channel

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Most businesses are drowning in data across disconnected platforms, GA4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Search Console, Ahrefs, and more. Gorilla Reports pulls it all into one unified dashboard: SEO rankings and traffic, PPC performance and ROAS, social ad metrics, AI visibility and citation tracking, conversion data, and revenue attribution. One login. One view. Every channel. No more spending hours each month compiling data from five different platforms into a spreadsheet. We configure Gorilla Reports with the specific KPIs and views that matter to your business.

Consent Mode v2, Privacy Compliance Without Losing Data

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Consent Mode v2 is now required for any business running Google Ads in the EEA and UK. It adjusts how Google tags behave based on user cookie consent, but crucially, it still models conversions from non-consenting users using machine learning. This means you maintain privacy compliance while losing minimal data accuracy. We implement Consent Mode v2 properly, configuring consent banners, tag behavior, and modeling settings so your tracking respects user privacy while still providing the data your campaigns need to optimize effectively.

Gorilla Analytics, See What Users Actually Do

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GA4 tells you aggregate statistics, page views, bounce rates, conversion rates. Gorilla Analytics shows you the individual human behavior behind those numbers. Heatmaps reveal where users click and how far they scroll. Session recordings let you watch real visitors navigate your site in real-time. Rage click detection flags frustrated users. Form analytics show where people abandon during submission. This qualitative data is essential for UX audits and conversion optimization, turning abstract data into actionable insights about real human behavior.