Every campaign starts with a deep-dive audit. We analyze your website, your target keywords, and your competitors to build a strategy based on data - not guesswork.

Your website: We assess technical health, site speed, user experience, structured data, internal linking, and content quality. This takes two to three days and forms the foundation of your campaign.

Your keywords: Beyond your core terms like 'SEO Manchester', we identify valuable long-tail opportunities - phrases like 'Search Engine Optimization Agency in Manchester' or 'SEO Agencies in Manchester' that have less competition but still drive relevant traffic. It's how we generate results faster while working on the bigger wins.

Your competitors: We reverse-engineer what's working for them. Why are they ranking? What content is resonating? Where are their links coming from? Then we build a strategy to close the gap and overtake them.

Fresh eyes, every quarter: Every three months, a different senior strategist audits your campaign from scratch. New perspective, honest assessment, and a check that we're still on the best path - not just the original one.

Once the audit is complete, we build your roadmap. A clear, prioritized plan that turns insights into action - so you know exactly what we're doing, when, and why.

Technical Fixes First - We address the foundations before anything else. Any issues holding your site back - crawl errors, speed problems, indexing gaps, broken links, duplicate content - get fixed before we build on top of them. There's no point creating great content if search engines can't properly crawl and index your site.

Content Strategy - We map out exactly what content you need to rank for your target terms. This includes existing page optimization, reviewing what you already have and identifying quick wins. Content gap analysis, identifying topics and keywords your competitors are ranking for that you're missing entirely. And new content opportunities - landing pages, service pages, and supporting content that will strengthen your topical authority and capture traffic at every stage of the buyer journey. Every piece of content has a clear purpose, a target keyword, and a role in your wider strategy.

Content Calendar - You'll receive a clear schedule of what's being created and when. No surprises, no scrambling - just a structured plan you can rely on. Blog posts and articles mapped to keyword opportunities, landing pages aligned with your commercial priorities, supporting content that builds authority in your space, and seasonal and trending topics factored in where relevant. We plan months ahead, but stay flexible enough to react when opportunities arise.

Link Building Roadmap - Content alone won't get you to the top. We outline a clear link building strategy alongside your content plan. The types of publications and websites we'll be pursuing, how we'll earn coverage and links through digital PR, guest content and resource link building, and realistic expectations for when links will land and when you'll see the impact.

Your Sign-Off - Nothing happens without your approval. You'll see the full plan, understand the reasoning behind every recommendation, and have the opportunity to shape it before we execute. This is your campaign - we're just the team making it happen.

Technical SEO is the foundation everything else is built on. Without it, even the best content and links won't deliver the results they should. That's why we front-load technical work in the first two months of every campaign - fixing the issues that are holding you back before we focus on growth.

Site Crawlability & Indexation - If search engines can't crawl your site properly, they can't rank it. We identify and fix crawl errors, broken links, redirect chains, and orphan pages. We review your robots.txt and XML sitemaps to ensure search engines can access everything they need to - and nothing they shouldn't. We'll also check your indexation status and address any pages that are being excluded from Google's index.

Site Speed & Core Web Vitals - Page speed isn't just a ranking factor - it directly impacts conversions. We analyze your load times across desktop and mobile, identifying bottlenecks like uncompressed images, render-blocking scripts, slow server response times, and bloated code. We'll work with your developers or handle fixes directly to improve your Core Web Vitals scores and deliver a faster experience for users.

Mobile Optimization - Google uses mobile-first indexing, which means the mobile version of your site is what counts. We test your site across devices to ensure it's fully responsive, easy to navigate, and performs well on mobile. Any issues with tap targets, viewport settings, or mobile usability get flagged and fixed.

User Experience - Rankings mean nothing if visitors leave without converting. We assess your site's usability - navigation clarity, call-to-action placement, page layouts, and the overall journey from landing to enquiry. We identify friction points that cause drop-offs and recommend improvements that make it easier for users to do what you want them to do.

Site Architecture & Internal Linking - How your site is structured affects how search engines understand and prioritize your content. We review your navigation, URL structure, and internal linking to ensure link equity flows to your most important pages. We'll identify pages that are buried too deep, fix orphan content, and create a logical hierarchy that helps both users and search engines.

Duplicate Content & Canonicalisation - Duplicate content confuses search engines and dilutes your rankings. We audit for duplicate pages, near-duplicate content, and proper canonical tag implementation. Whether it's www vs non-www, HTTP vs HTTPS, or parameter-based duplicates - we'll make sure Google knows which version to rank.

Structured Data & Schema Markup - Schema markup helps search engines understand your content and can unlock rich results in the SERPs. We implement and validate structured data for your business type - whether that's LocalBusiness, Product, FAQ, HowTo, or Review schema. Proper markup means better visibility and higher click-through rates.

HTTPS & Security - A secure site is a baseline expectation. We check your SSL implementation, mixed content issues, and security headers. If there are any vulnerabilities or trust signals missing, we'll flag them and advise on fixes.

Tracking & Conversion Setup - You can't measure success without proper tracking. We audit and configure your Google Analytics, Google Tag Manager, and any other tracking platforms to ensure everything is firing correctly. Goal tracking, event tracking, conversion pixels, call tracking - we make sure every lead and sale is captured accurately so you know exactly what your SEO investment is delivering.

Ongoing Technical Monitoring - Technical SEO isn't a one-time fix. Sites change, updates break things, and new issues emerge. We continuously monitor your site health, flagging and fixing issues before they impact your rankings. You'll never be caught off guard by a technical problem you didn't know existed.

The first two months are intensive. We prioritize fixes based on impact - tackling the issues that will make the biggest difference first. By the time we move into content and link building, your site will be technically sound and ready to compete.

Content is what ranks. Without it, there's nothing for search engines to show users - and nothing for users to engage with when they land on your site. We create content that's built for both: planned around keywords and search intent, written for humans.

Content Strategy & Planning - Every piece of content starts with a purpose. We identify the topics and keywords that will drive relevant traffic to your site, then map out a content plan that targets users at every stage of the buyer journey - from initial research through to ready-to-buy. No filler content, no writing for the sake of it.

Keyword-Driven, Not Keyword-Stuffed - We build content around target keywords, but we write naturally. Search engines have moved on from keyword density - they reward content that genuinely answers the searcher's question. We focus on relevance, depth, and quality, using keywords where they belong without forcing them where they don't.

Landing Pages & Service Pages - These are your money pages. We create or optimize landing pages that target your core commercial keywords, clearly communicate your value proposition, and drive enquiries. Every page is structured for both rankings and conversions - because traffic without action is worthless.

Blog Content & Supporting Articles - Blog content builds topical authority and captures long-tail traffic. We write articles that answer the questions your potential customers are asking, positioning your business as the expert in your space. Each post supports your wider SEO strategy - targeting specific keywords, earning links, and driving users deeper into your site.

Content Refresh & Optimization - Sometimes you don't need new content - you need to make existing content work harder. We audit your current pages, identify underperforming content, and refresh it with updated information, better keyword targeting, and improved structure. It's often the fastest way to see ranking improvements.

Competitor Content Analysis - We analyze what's ranking for your target keywords and why. What topics are competitors covering? What questions are they answering? Where are the gaps you can exploit? This insight shapes our content strategy and ensures we're not just matching the competition - we're beating them.

E-E-A-T & Trust Signals - Google rewards content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness. We ensure your content includes proper author attribution, credentials where relevant, citations and sources, and clear signals that your business knows what it's talking about.

Content for AI & Answer Engines - Search is evolving. AI-powered tools like ChatGPT, Google's AI Overviews, and other answer engines are changing how people find information. We structure content to be picked up by these platforms - clear answers, well-organized information, and the kind of authoritative content that AI tools want to reference.

In-House Writing Team - All content is written by our in-house team. No offshore outsourcing, no AI-generated filler, no spinning existing articles. Real writers who understand SEO, your industry, and how to create content that actually performs.

Content isn't a one-off task - it's an ongoing part of your campaign. We continuously create, optimize, and refine your content based on what's working, what's ranking, and where the opportunities are.

Digital PR - We create stories that journalists want to cover. Data-led campaigns, expert commentary, newsworthy angles - the kind of content that earns coverage in national and industry publications. Digital PR builds brand awareness and authority while generating high-quality backlinks from sites that actually matter.

Outreach & Relationship Building - Link building isn't just about content - it's about connections. We build relationships with editors, bloggers, and website owners in your industry. This means better placement opportunities, more natural links, and ongoing partnerships that deliver results over time.

Guest Content & Contributed Articles - We secure opportunities to publish expert content on relevant third-party websites. These aren't generic guest posts on any site that'll take them - we target publications your audience actually reads, with content that positions your business as a thought leader while earning valuable links back to your site.

Resource & Link Reclamation - Sometimes the easiest links are the ones you've already earned but aren't getting credit for. We identify unlinked brand mentions and reach out to convert them into links. We also find broken links pointing to competitor content and offer your content as a replacement.

Competitor Backlink Analysis - We reverse-engineer your competitors' link profiles to understand where their authority comes from. Which sites are linking to them? What content earned those links? This insight helps us identify opportunities to target the same sources - and find gaps they've missed.

Local Citations & Directory Links - For local SEO, consistent citations across trusted directories still matter. We ensure your business is listed accurately across the platforms that count - Google Business Profile, Bing Places, industry-specific directories, and local business listings. Consistency builds trust with search engines and helps you rank in the map pack.

Link Velocity & Natural Growth - Search engines can spot unnatural link building. We pace your campaign to build links at a rate that looks organic - steady growth that signals genuine authority rather than manipulation. No sudden spikes that trigger red flags.

Transparent Reporting - You'll see every link we build. We report on the sites we've secured, the authority metrics, and the relevance to your business. No mystery links, no vague promises - just clear documentation of the work we're doing and the authority we're building.

Link building is a long game. It takes time to build relationships, create campaigns, and earn coverage. But the results compound - every quality link makes the next one easier, and the authority you build stays with you.

You can't improve what you don't measure. Our reporting goes beyond vanity metrics - we track what actually matters to your business and present it in a way that's clear, actionable, and easy to understand.

Gorilla Reports - Your monthly reporting hub. We pull together data from every source that matters - rankings, traffic, conversions, backlinks, technical health through Google and other APIs - into one comprehensive report. No logging into multiple platforms, no deciphering raw data. Just clear insights into what's working, what's changed, and what we're doing next.

Gorilla Analytics - Our proprietary analytics platform, working alongside Google Analytics to give you a complete picture of your website performance. You get real-time data, full visitor tracking, heatmaps, session recordings, and complete ownership of your analytics data - without relying solely on Google. It's privacy-compliant, GDPR-friendly, and gives you insights Google Analytics sometimes misses. No data sampling, no gaps - just accurate, comprehensive tracking.

Gorilla Tag Manager - Proper tracking is the foundation of accurate reporting. Our tag management solution ensures every conversion, event, and user interaction is captured correctly. Running in conjunction with Google Tag Manager, it gives us flexibility to implement advanced tracking without touching your site code every time something changes.

Real-Time Dashboards - Don't want to wait for monthly reports? Access your data whenever you need it. Our live dashboards show you exactly how your campaign is performing right now - traffic, rankings, conversions, all updated in real time.

Custom Marketing Dashboards - Every business measures success differently. We can build bespoke dashboards tailored to your specific KPIs and reporting needs. Whether you need board-level summaries, granular campaign breakdowns, or integration with your internal systems - we develop specialist dashboards that present the data the way you need to see it.

Rankings & Visibility Tracking - We track your keyword positions daily across all target terms. You'll see where you rank, how positions have changed, and which keywords are driving the most traffic. We also monitor your overall search visibility score so you can see the bigger picture beyond individual keywords. Prefer to stay close to the data? We can send ranking reports daily, weekly, or monthly - whatever cadence works for you.

Traffic & User Behavior - We report on who's visiting your site, where they're coming from, and what they're doing when they get there. Organic traffic growth, landing page performance, bounce rates, time on site, and the user journeys that lead to conversions.

Conversion & Revenue Tracking - Rankings and traffic are meaningless without results. We track leads, enquiries, form submissions, phone calls, and sales - attributing them back to your SEO campaign so you know exactly what your investment is delivering. If it can be measured, we measure it.

Backlink & Authority Reporting - Full transparency on the links we're building. You'll see every link earned, the authority of the linking site, and how your overall domain authority is growing over time.

Competitor Monitoring - We don't just track your performance - we keep an eye on your competitors too. You'll see how your visibility compares, where they're gaining ground, and where you're pulling ahead.

Monthly Reviews & Strategy Calls - Reports are only useful if you understand them. We schedule regular calls to walk through your performance, answer questions, and discuss strategy. No report dumping and disappearing - we make sure you know exactly where things stand and what's coming next.

Data without context is just numbers. We turn your data into insights, and insights into action.