Search engines rank content, not websites. Every page we create is built around keyword research, search intent, and your commercial goals, written by our in-house team, never outsourced, never AI-generated filler.
Free SEO Content Audit
SEO content isn't about stuffing keywords into blog posts. It's about creating the right content, for the right queries, at the right stage of the buyer journey, structured so Google understands it, written so humans trust it, and optimized so it actually ranks. We plan, write, and optimize every piece of content as part of a wider strategy that builds topical authority and drives measurable results.
We identify the terms your customers actually search for, mapped to commercial, informational, and navigational intent. Every keyword is assigned to the right content type: landing pages for buying intent, blog posts for research, supporting content for topical depth.
Your money pages. We write conversion-focused copy that targets high-intent keywords, communicates your value proposition, and guides visitors toward action, structured with proper header hierarchy, internal links, and schema markup.
Blog posts that build topical authority and capture long-tail traffic. Each article supports your wider SEO strategy, targeting specific keyword clusters, answering questions your audience asks, and linking back to your commercial pages.
We build content ecosystems, pillar pages supported by cluster content that covers every angle of a topic. This signals to Google that your site is the definitive authority in your space, not just a one-page wonder.
We reverse-engineer your competitors' content strategies to find the terms they rank for that you don't. These gaps become your biggest opportunities, topics with proven demand where you're currently invisible.
Content structured for consumption by AI platforms, clear question-and-answer formats, factual citable statements, and comprehensive topic coverage that ChatGPT, Gemini, and Perplexity want to reference.
Every piece of content we create follows a research-first, strategy-led process. Nothing gets written without data backing it up.
We analyze your target market using Ahrefs, SEMrush, and Google Search Console, identifying high-value keywords, mapping search intent, and reverse-engineering what's working for your competitors. If you're running PPC campaigns, we feed that conversion data directly into keyword prioritisation.
A prioritized editorial calendar mapping every piece of content to specific keywords, pages, and business objectives. Landing pages aligned with commercial priorities. Blog posts mapped to cluster topics. Nothing is published without a clear purpose and target.
All content is written by our in-house team in Manchester. No offshore outsourcing, no AI-generated filler. Every piece is optimized for target keywords, structured with proper H1–H6 hierarchy, includes internal links to relevant pages, and is built with E-E-A-T principles, real expertise, genuine authority, and clear trustworthiness signals.
We monitor every piece of content through Gorilla Reports, tracking rankings, traffic, engagement, and conversions. Underperforming content gets refreshed. High-performing content gets expanded. The strategy evolves based on what the data tells us.
Every element of content creation and optimization, from initial research through to ongoing performance tracking.
Head terms with commercial intent mapped to landing pages and service pages.
Lower competition phrases with high relevance targeted through blog and supporting content.
Every keyword classified by intent, transactional, informational, navigational, commercial investigation.
What your competitors rank for, what content resonates, and where the gaps are.
H1–H6 structure that signals topic relevance and improves content scannability.
Contextual links between related pages that distribute authority and guide users.
FAQ, HowTo, Article, and Review schema embedded within content for rich results.
Click-optimized meta tags that incorporate target keywords and drive CTR from SERPs.
Alt text, compression, proper sizing, and visual content that enhances engagement.
Author attribution, credentials, citations, and trust signals throughout all content.
Existing pages audited and updated, outdated info replaced, keywords re-targeted, structure improved.
CTAs, value propositions, and persuasive elements that turn organic visitors into leads.
Planned content pipeline with deadlines, keyword targets, and publishing schedule.
Content structured for AI consumption, clear answers, factual statements, comprehensive coverage.
Hub-and-spoke content models that build deep topical authority.
Every piece of content tracked for rankings, traffic, engagement, and revenue generated.
The nuances that separate content that ranks from content that sits on page five gathering dust.
