Google Search Ads put your business at the top of the results page the moment someone searches for what you offer. We build campaigns using AI Max, Smart Bidding, and Responsive Search Ads that turn clicks into customers, with every pound tracked back to revenue.
Free PPC Audit
Google Search Ads remain the most powerful intent-based advertising channel available. When someone types a query into Google, they're actively looking for a solution, and your ad can be the first thing they see. In 2026, Search has evolved dramatically with AI Max, Ads in AI Overviews, and AI Mode placements creating entirely new ways to capture demand. We manage every element of your Search campaigns to maximize return on ad spend while maintaining full control over where your budget goes.
Google's fastest-growing Search product. AI Max combines broad match targeting, keywordless discovery, text customization, and URL expansion into a single suite that finds high-intent users you'd miss with traditional keyword targeting alone. We implement it with full brand guidelines and text controls so you stay on-brand.
Google now shows ads within AI-generated answers at the top of search results and inside AI Mode conversations. These are entirely new placements that most advertisers haven't adapted to yet. We structure campaigns specifically to appear in these high-visibility AI placements.
Target CPA, Target ROAS, Maximize Conversions, and Value-Based Bidding, powered by Enhanced Conversions and Consent Mode v2. We set up server-side tracking, offline conversion imports, and Conversion API integrations so Google's AI has the cleanest data possible to optimize against.
RSAs with individually-tracked headline and description performance, a 2025 addition that transforms ad copy testing from guesswork to data-driven optimization. We test, iterate, and pin assets based on actual performance metrics, not assumptions.
First-party audience segments, Customer Match, in-market audiences, and remarketing lists layered onto Search campaigns for bid adjustments and observation. We combine intent (keywords) with identity (audiences) for maximum efficiency.
Ads are only half the equation. We build high-converting landing pages through Canopy, our proprietary landing page platform, with A/B testing, heatmaps, and session recordings built in. Every click lands on a page designed to convert.
Every campaign is built on strategy, data, and continuous optimization, not set-and-forget automation.
We audit your existing Google Ads account (or build one from scratch), analyze your competitors' ad strategies, research keyword opportunities, and develop a campaign structure designed for your specific goals, whether that's lead generation, e-commerce sales, or brand visibility. You own the account and all the data.
Campaign structure, ad groups, keyword targeting, negative keyword lists, RSA copy, ad extensions (sitelinks, callouts, structured snippets, call, location), audience layers, bid strategy selection, conversion tracking setup, and Canopy landing page deployment. We go live within two weeks.
Daily search term review, bid adjustments, quality score improvement, A/B testing of ad copy and landing pages, negative keyword refinement, and budget reallocation toward top-performing campaigns. We also evaluate AI Max adoption, testing it against manual campaigns to prove incrementality before scaling.
Transparent reporting through Gorilla Reports, CPA, ROAS, conversion volume, quality scores, impression share, and revenue attribution. Regular strategy calls to review performance, discuss market changes, and plan next steps. Data from Search feeds directly into your SEO strategy too.
Every lever available in Google Search Ads, managed and optimized by experienced PPC specialists.
Broad match + keywordless targeting + text customization with full brand controls.
Campaign structuring for Google's AI-generated answer placements.
Target CPA, Target ROAS, Max Conversions, and Value-Based Bidding strategies.
Individual headline and description tracking for data-driven copy optimization.
Exact, phrase, and broad match keywords with comprehensive negative lists.
Customer Match, in-market, remarketing lists, and first-party segments.
Sitelinks, callouts, structured snippets, call, location, price, and promotion.
Google's brand controls for fonts, colors, tone, and restricted phrases.
Server-side tracking, Consent Mode v2, and offline conversion imports.
High-converting landing pages with built-in A/B testing and heatmaps.
Ad relevance, expected CTR, and landing page experience optimized per keyword.
Daily search term review and negative keyword management preventing waste.
AI Max experiments, ad copy A/B tests, and bid strategy tests with statistical rigour.
Monitoring partner performance with new impression-level visibility reports.
Google's AI Ads Advisor for troubleshooting plus custom scripts for automation.
Every click tracked to lead, sale, or revenue through Gorilla Reports.
The strategic nuances of running Search campaigns in 2026's AI-driven landscape.
